Color palettes are one of my favorite things to create!

With a brand color palette, there is a lot of flexibility. The palette can range from as few as 3 colors to as many as 10+. Each client's needs are different.

If you have existing branding/a logo already, a custom color palette can be created to work in conjunction with your current designs.

Types of Color:

Hex numbers are web color codes (example: #4da694) that can be used a wide variety of places- website templates, blogs, design programs, desktop publishing programs. These color tones are quite versatile and ensure you use the same color each time (rather than trying to closely match a teal each time you use one, for example.)

Pantone is a color matching system (often referred to as "PMS"- yes, seriously) that printers use to ensure an exact ink color is used. (example: Pantone 7724C)